Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

Brought to you by

Latest Episodes

Episode cover

September 29, 2022

Discussing September Headlines

Matt and Stuart catch up with some headlines from the audio space   If you have quesitons that you want answered on an episode, you can send a quesiton in audio or written form to matt@castos.com   We're also working on a story about the use of stock media in podcasting. Do you use stock media for your projects? Do you make stock media for others to use? As a listener can you tell the difference between podcasts that use stock media versus those that have custom art? We want to hear from you. Reach out to Stuart at stuart@castos.com Links Tom Webster talks about the future of podcasting. Ads are not the devil. https://www.sixpixels.com/articles/archives/tom-webster-on-the-future-of-podcasting-this-weeks-six-pixels-of-separation-podcast/   Podcast companies are buying millions of listens through auto-playing episodes populated in free mobile games. https://www.bloomberg.com/news/articles/2022-09-27/inside-podcasters-explosive-audience-growth   Alby helps you earn Bitcoin/Sats as a podcaster. They are integrating the value4value methodolgy/tech into a dashboard for boostagrams. Engagement/metrics https://blog.getalby.com/saturn/   Spotify Now Offers Audiobooks https://newsroom.spotify.com/   What James Earl Jones and AI could mean for the future of audio https://www.vanityfair.com/hollywood/2022/09/darth-vaders-voice-emanated-from-war-torn-ukraine   Podcasting can have real world impact. Adnan Syed has his murder conviction overturned https://www.npr.org/2022/09/19/1123926818/murder-conviction-is-overturned-for-adnan-syed-of-serial-podcast   ...

Play

00:35:41

Episode cover

September 22, 2022

Re-Air: Creating an Audio Experience with Eric Nuzum

**Do you use stock media for your creative projects? Are you a creator who makes stock media for others to use? As a listener can you tell the difference between stock media and something that has been commissioned? We want to hear from you! Reach out directly to Stuart: stuart@castos.com  We’re going back to our archives and listening to an episode from March of 2022. It features Eric Nuzum from Magnificent Noise.  Technology is only good if it solves a problem. In the case of podcasting, it definitely does solve problems. It’s basically broken down all major barriers to access when it comes to creating and distributing your audio. But creating a good podcast is so much more than simply choosing the right microphones, the best software, and distributing an RSS Feed. To make a good podcast, you need to create an audio experience, ideally, an experience that is unique to your show.  Eric Nuzum is an expert in doing that. At NPR he helped bring to life shows like the TED Radio Hour and has worked on bringing shows like ‘Fresh Air’ and ‘Wait Wait Don’t Tell Me!’ into podcasting. He was also vital in the creation of the critically acclaimed podcast,  Invisibilia. Eric is the founder of Magnificent Noise, a podcast, audio, and creative consulting company.    Links   Magnificent Noise:  maginifcintnoise.com  The Ted Radio Hour:  npr.org/podcasts/ted-radio-hour Invisibilia:  npr.org/podcasts/invisibilia Where Should We Begin with Esther Perel:  whereshouldwebegin.eshterperel.com  ...

Play

00:19:52

Episode cover

September 15, 2022

Owning and Earning a Platform with Sangeeta Pillai

Introduction: On this episode of the Audience podcast, Stuart is talking with Sangeeta Pillai from the award-winning Masala Podcast about what it is like to create a podcast that talks about taboo content. Sangeeta has important messages to share about diversity, feminism, and inclusion. She shares those messages today, as well as her experience winning multiple British Podcast Awards. Sangeeta talks about her journey into podcasting, what it is like to be backed by Spotify, and how podcasting should change. If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What is the Masala Podcast and who is Sangeeta Pillai? Creating a podcast to inspire change Exploring a taboo subject in a constructive, positive way Bringing women of color into feminist conversations The organic evolution of the formatting of a podcast The importance of season breaks Promotion, marketing, and keeping creative control The experience of winning a British Podcast Award Supporting creators of color and from different backgrounds Resources/Links: Masala Podcast: ...

Play

00:27:36

Episode cover

September 08, 2022

Writing for Audio with Megan Bagala

Introduction: On this episode of the Audience podcast, Stuart talks with Megan Bagala about what it means to write for audio. Megan is a podcast producer, songwriter, musician, writer, actor, and renaissance woman. In addition to doing a bit of everything, she is also an expert in the topic of writing for audio, whether it be a musical, narrative, or chat show. She shares tips and advice from her experiences in order to help new podcasters, as well as veteran podcasters, look at their copy in a different light.    Megan is currently working as the Senior Producer on Melon's House Party at Wondery. She is a proud participant of the 2021 Ready to Learn Podcast Accelerator from PBS KIDS, PRX, and the CPB. Her work can be heard on podcasts from Marvel Entertainment, Gimlet Media, America's Test Kitchen, and more. She's currently developing a middle-grade fiction series about music theory, and a YA fiction series about the ramifications of climate change.   If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: Megan’s ...

Play

00:32:35

Episode cover

September 01, 2022

3 Clips Re-Air: Nice Try with Avery Trufelman

On this episode, we dive back into our archives and an old episode of 3 Clips. This episode aired on January 17, 2022, and was hosted by Evo Terra. It was edited and produced by Stuart Barefoot   For connoisseurs of podcasts, Avery Trufelman shouldn’t need much of an introduction. She’s worked on popular shows like 99% Invisible and its successful spinoff, Articles of Interest. More recently she teamed up with Vox and Curbed to create Nice Try! In season one of this investigative series, Avery explored failed attempts at creating Utopias. For season two titled Interior, she turned her attention to the home. Each episode dissects the history and the stories of household appliances and the role they play in our attempt to turn our homes into our own little fiefdoms.  She joined Evo to discuss the making of Season 2 Episode 1 titled The Doorbell. Sow how does someone make an entire episode about a doorbell? Well, with breadth comes depth. LEARN MORE ABOUT CASTOS 3 Clips is a Castos Original Series. Castos provides tools for public and private podcasts and believes podcasters should own their turf to provide the best possible audience experience. Visit http://castos.com  Inside the Episode Listen to full episodes of Nice Try! at podcasts.voxmedia.com  Learn more about Avery’s work at her website averytrufelman.com  This episode was produced by Stuart Barefoot @smallleaguestu  Music was provided by Tyler Litwin  About the ...

Play

00:38:49

Episode cover

August 25, 2022

Centralized vs. Decentralized: The Space Between

On this episode of the Audience podcast, Matt and Stuart share their discussions with Juleyka Lantigua, Sam Sethi, and Skye Pillsbury about centralized and decentralized monetization and podcasting. Take a peek into these fun and informative conversations as they delve into the definitions of indie podcasting, what kind of conversation you should have with advertisers, and the best possible route for different podcasters. Should we welcome corporate overlords into our podcasts? Should we stay as indie podcasts? What are your goals as a podcaster? Are you looking for an easy path to monetization or are you looking for something else? If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe. Today you’ll learn about: What it means to have centralized vs a decentralized podcast Downloads and advertising  Clear expectations and communication with advertisers Interactivity for listeners: looking for the interesting conversation Which platform is going to give us the best technology for listener reach, advertising, and monetization What does it mean to have a “small” podcast or to be a “small” creator? Who is considered an indie creator? Resources/Links: Juleyka Lantigua Twitter: ...

Play

00:40:35

Next