Audience

For podcasters in the pursuit of producing better shows and uncovering the business that power audio creators. Audience is not just another podcast about podcasting. Respect the craft of audio...more

Brought to you by

Latest Episodes

Episode cover

August 18, 2022

Centralized vs Decentralized: Value 4 Value

In this episode of Audience, you’ll hear Part II of our “Centralized vs. Decentralized” series.  Matt and Stuart are joined by “The Podfather” himself, Adam Curry.  Adam stops by to talk about protecting podcasting, and all those involved with creating podcast content. In addition to his many successes in podcasting, Adam is the Founder of PodcastIndex.Org, whose mission is to preserve, protect, and extend the open, independent podcasting ecosystem.    Adam and Matt also discuss the “value 4 value” construct that allows payment to be distributed easily from listener/consumer to independent creators, including compensating smaller participants in the podcasting sphere such as the app designers.  Adam also touches on topics like the network of small independent podcasting production companies that currently exist (like Castos.com) which form a perfectly distributed and decentralized network that protects content creators from being de-platformed completely.     Thanks to Skye Pillsbury from The Squeeze podcast for the opening of this episode. You’ll hear more from Skye next time, as a guest for Part III, the final installment of our series, and she’ll be joined by guests Sam Sethi from Podland and Juleyka Lantigua from LWC Studios.    Resources:   Adam Curry Twitter   No Agenda Podcast   Podcasting 2.0 Podcast w Adam & Dave   PodcastIndex.org   The Squeeze Podcast Newsletter w Skye Pillsbury   Juleyka Lantigua LinkedIn   Julkeyka Lantigua on Twitter   Podland Podcast   Matt Medeiros LinkedIn   Stuart Barefoot LinkedIn   Audience Podcast ...

Play

00:43:07

Episode cover

August 11, 2022

Centralized vs Decentralized: The Case for Discoverability

As podcasters (and creators in general) look for ways to generate more interest in their work, the method of distribtuion is sometimes being debated. So Matt and Stuart set out to ask podcasters of all stripes how they feel about centralized and decentralized distribution.    In part one Matt talks to Tanner Campbell who advocates for a more centralized system. He tells Matt this could help solve for discoverability and could streamline monetezation tools for podcasters.   Thanks to Juleyka Lantigua for our openeing. Stay tuned for more of her in part three of this series.  Links Tanner on Twitter Juleyka Lantigua on Twitter tannerhelps.com  castos.com  ...

Play

00:38:49

Realism in Audio Fiction

August 04, 2022

Realism in Audio Fiction

Some of the best, most diverse, and talented audio creators alive make their living creating audio fiction. Shows like Welcome to Nightvale, Limetown, and Alice isn’t Dead, just to name a few, weave complex story arcs, colorful characters, and of course, great production value for listeners. We’re all lucky these shows exist.  Northwoods Baseball Sleep Radio is firmly in the realm of audio fiction. But unlike most audio fiction, there are no supernatural elements, heroes, villains, or any traditional story arc. In this podcast series, each episode is presented as a full-length minor league baseball broadcast. The teams, the players, the sponsors, all of it is made up. The catch? There is none. It’s just nine innings of fictional baseball. Created by a podcaster known only as Mr. King, Sleep Baseball is a work of fiction that feels very much like it’s a real broadcast. And if that seems boring, it’s the point. This “boring” show is resonating with listeners. Fans of the show support it through Patreon and merch sales. It’s even been written up in The New Yorker.  In this episode, Stuart and “Mr. King” chat about the inspiration for making the show, the process of producing fake baseball broadcasts, and how listener support makes a project of this size financially viable.   Links Full Episodes and Merch:  sleepbaseball.com A piece on Sleep Baseball in the New Yorker:  newyorker.com/culture/rabbit-holes/the-rapture-of-listening-to-a-fake-baseball-game Connect your Podcast to Stripe with Castos:  castos.com/integrations/stripe/ ***Between the time of this recording and the publishing date, legendary baseball broadcaster Vin Scully passed away. Read more HERE  ...

Play

00:26:25

Episode cover

July 28, 2022

Discussing podcast industry headlines for July 2022

Stuart and Matt are back to discuss their top podcast industry news stories for the month of July.  Acast continues to make the news from spamming podcast host customers like us at Castos, to purchasing Podchaser, the "only social media site for podcasters."  Subscription podcasts are making a splash with Marc Maron jumping into the game of selling exclusive access content. Subscription podcasting will be on the rise as more and more creators adopt the method.  Castos is proud to host British Podcast Awards, Bronze place winner the Masala Podcast! Send us your audio message! Email us hello@castos.com with the subject "Audience podcast" and we'll take your question or audio clip for the next espiode.  Links mentioned https://podnews.net/press-release/acast-podchaser https://plus.acast.com/s/wtf-with-marc-maron-podcast https://www.soulsutras.co.uk/about-masala-podcast/ https://www.insiderintelligence.com/content/rising-podcast-listenership-draws-advertising-dollars https://twitter.com/marcoarment/status/1546852808049270786?s=20&t=bMUR9ZwMyr2CsfK28-BshQ   ...

Play

00:28:49

Coping with (creative) loss

July 21, 2022

Coping with (creative) loss

Matt interviews Dr. Sherry Walling about her new book, Touching Two Worlds: A Gudie for Finding Hope in the Landscape of Loss. Dr. Sherry Walling is a clinical psychologist, speaker, podcaster, best-selling author, yoga teacher, and mental health advocate. Their discussion crosses into many different areas of creativity, life, entrepreneurship, and podcasting.  The last few years have been tough on everyone -- this is an episode you don't want to miss!  Links https://www.sherrywalling.com/about https://www.touchingtwoworlds.com/ https://twitter.com/sherrywalling https://castos.com/   ...

Play

00:27:19

Grant Funding a Podcast with Danielle Desir Corbett

July 14, 2022

Grant Funding a Podcast with Danielle Desir Corbett

Funding a podcast can be tricky. Unless you’re one of the top-rated podcasts, ads typically won’t generate all that much revenue. Paywalls are great under the right circumstances. But if you don’t already have a large following, they can be a barrier to your podcast being discovered. Enter grant funding. Yes, grants exist for podcasters, you just have to know where to find them. So Danielle Desir Corbet, founder of WOC Podcasters and host of The Thought Card Podcast, started ‘Grants for Creators’ a bi-weekly newsletter aimed at helping creators find grant funding for their projects. She chats with Stuart about what grants can do for a project and how to find the right one for your project.    Resources   Danielle’s Website: danielledesir.com/about/ NYT Story about Podcasting nytimes.com/2022/03/04/arts/indie-podcasts-fiasco-campside.html ...

Play

00:23:03