The Editor's View with Stephanie Fuccio

The Editor's View with Stephanie Fuccio
Audience
The Editor's View with Stephanie Fuccio
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Episode October 06, 2022 00:32:58

Hosted By

Matt Medeiros Stuart Barefoot

Show Notes

On this episode of the Audience podcast, Matt chats with Stephanie Fuccio, a multi-passionate creative who produces podcasts for herself and other creatives. She also writes about podcasts, and podcasting, and runs the Global Podcast Editors community. 

Today, Stephanie and Matt talk about their editing process, why Stephanie leans into newsletters, how to gain confidence on a big platform like podcasting, and the best way to talk with (and not at) your audience. Listen in to get some insight into Stephanie’s process and what she’s learned through her journey into podcasting.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast. And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe.

Today you’ll learn about:

  • Stephanie’s journey into podcasting
  • How the community helps Stephanie grow as a creative
  • What it means to ‘learn as you earn’
  • How to gain confidence as a podcaster
  • Building a website for your podcast
  • Promotion and growing your show
  • Matt and Stephanie’s editing process
  • Guest and host etiquette
  • Podcast monetization
  • Stephanie’s horror stories from editing other podcasts

 

Resources/Links:

Stephanie Fuccio: https://www.stephfuccio.com 

Castos Academy: https://academy.castos.com/ 

Castos, private podcast: https://academy.castos.com/privatepodcast/ 

Castos, website: https://castos.com/ 

Castos, YouTube: https://www.youtube.com/castos  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw 

 

View Full Transcript

Episode Transcript

Speaker 0 00:00:00 So there's this saying that I heard once and it goes something like, The one thing all good ideas have in common are bad first drafts. That might not be exactly it or there's probably various iterations of it, but I think you get the idea. I think the same principle is true in audio. I mean beyond just rewriting a script. If you have one, audio editors are kind of like your proofreaders. Speaker 1 00:00:22 It hinges partially on the why. If it's meant to be a business person's new business card, then they're going to promote it in different, share it and do all those kinds of things in different spaces than an independent podcaster that has like a new audio drama and they're trying to just build the, the fan base to have that kind of reciprocal creative loop. Speaker 0 00:00:43 Next, you'll hear from a professional editor about what good editing can do for podcasts. My name is Stewart and this is Audience, a Casto original series. Speaker 0 00:00:57 So in this episode, you'll hear about what goes into making a great podcast from the editor's point of view and speaking as an editor, our jobs are a lot more than just cutting out filler words, obvious mistakes and parts the client doesn't want in. There's also more abstract principles like uncovering the Why. And at Casto you can start a subscription podcast that helps support your why, create audio for your subscribers that wanna support you as a creator and get more from you and your brand. You'll hear some mention of script in this episode which integrates into Casto and it's a really good way to edit and publish your subscription podcast directly to Casto. Also through our integration with Stripe, you can set the price of your premium subscription and people can purchase it just like Patreon, but with less fees. Learn more about subscription podcasts@casto.com or click on the link in the show notes. Speaker 1 00:01:50 Take the last part of the interview and put it in the beginning. Cuz after people are warmed up, the really fun stuff starts coming out. Whether it's an interview or a panel or even a solo episode, we need time to get going with our thoughts and our words. And inevitably for the vast majority of folks, the end of an episode is always better and more concise and more fun and more interesting and more everything at the end than the beginning. Speaker 0 00:02:19 That's Stephanie fio, a multi-passionate creative who produces her own podcasts. Writes about podcasting and runs a global podcast editor's community. If you're not familiar with it, it hosts Live Global podcast Editor Chats on YouTube twice a month, and an information pack newsletter on Subst Stack as well. She and Matt recently caught up to talk some shop. Speaker 3 00:02:41 So title wise, the head of global podcast editors, Speaker 1 00:02:46 Uh, ceo, Speaker 3 00:02:47 Chief Operating Offer. What is it? What's the title? Speaker 1 00:02:50 Global podcast Editors is the podcast editing community that I run. So I had to say I run it cuz that's not the business aspect of what I do, but it's, yeah, it's the community aspect. Speaker 3 00:03:03 I've listened to a bunch of episodes at one point. Thank you. Was it called Simple Podcast Editing Turn, Podcast Editing plus Turn Global podcast editors? Speaker 1 00:03:14 Oh, it could be. I tend to experiment on so many levels, it's ridiculous. Um, yeah, they could have been, and especially when, like, we started the current round of global podcast editors on YouTube, uh, during national podcast posting months November of last year. So we're about to hit our year, but a few months before that I actually did a round, like a panel video panel of, uh, female podcast editors April of last year. So we've, we've got kind of two start dates, but, and it has changed in more as creative projects do over the time. And now the current name is Global Podcast editors. Speaker 3 00:03:52 <laugh>. Has the goal changed at all since you first started it? <affirmative> and what came first? Were you editing podcast first or did you start the move like for clients? Or did you start the movement first and then became Oh, Speaker 1 00:04:04 It, yeah, the, I was editing for clients first for a couple of years and I was sick of the isolation and I love talking to editors online, but I wanted more than just like, forums and, and text messages on there. I wanted to talk, talk to them, and I realized that when I talked to them there was like a, a symbiotic happiness that happened. So I was like, what if we all talk to each other and other people can watch and, you know, I love video. And so we started out doing that and at first we were just talking about whatever came up and then I was trying to do the Austin Cleon thing of show your work. And I was like, let's just talk about the cool projects we're working on. And I noticed that people really started to latch onto when we talked about our challenges and that's where we've been sitting for months now, is we literally go around, the four of us go around and talk about the biggest challenge we're having and we give each other like advice and suggestions and share our stories. And that's, that's where we're sitting right now. Speaker 3 00:05:02 It's in, it's interesting to me because I, my personal life and where I come from, my personal podcast is from a piece of software called WordPress. I'm really, uh, as deeply rooted in WordPress is probably you are in, uh, podcasting and, and the podcast editing experience. And that's something I see all the time. Like I see developers coming together, they're geeking out about writing code and doing things that are like, blows my mind, sit back in awe. And it's just like a thing that humans want is to get together, talk about their craft, maybe talk about this trade and then share these experiences. How have you gotten better because of this community? I Speaker 1 00:05:37 Don't know, because I do quite a few different things in podcasting, so I'm not quite sure what's impacting what, but as far as bolstered my confidence in podcast editing, maybe that's impacted my business. But definitely seeing the possibilities within podcast editing and how much you can do with every level of skill that you have as a podcast editor is I think absolutely amazing. Um, you can come in with a few hours of training and as long as you're, uh, super transparent with the people that, or your clients, the podcasters that are your clients, you can start and basically earn as you learn and double check a trillion times Qing and all that. But, but it, there's just so much, such a giant range of potential and I think that's given me the confidence to, to go out and, you know, talk more about it to, you know, talk to clients that I normally would've been like, Oh, I don't know, I think they're above my, my abilities or stuff like that. And so I think it's increased my confidence, which has probably increased my business. I don't know, Speaker 3 00:06:41 I'm gonna name two pieces of software, but hold that thought. I'm gonna say descript Adobe Audition. Now hold that thought. Unpack the, that phrase learn as you earn and being transparent with your customers because I feel like for maybe like you and I, somebody steps into the room and say, I wanna make a great podcast. And like every piece of advice, everything you know, comes outta your head. It's like writing research, audio, uh, sound design, like all this stuff, original music, <laugh>, like we haven't even got to the show yet. But then some people are like, I can you just cut this audio out for me and just send it back to me. And we have tools in this space that kind of align with those expectations as well, though they are kind of crossing over to one another. But let's just talk about being honest with your customer. Mm-hmm. <affirmative>. So with what you can turn around, uh, as a podcast editor, like what's a fair thing that somebody should be confident in saying that they could do for somebody, even if they feel like it's the low end of the budget range? Speaker 1 00:07:41 When I started, I had three years under my belt of editing my own podcast and I mostly, to be quite honest, I did interview podcasts and I mostly cut stuff out. I would add an intro and, and and outro to it, but I didn't do music under beds very well, so I stopped trying them. I mean, this is years ago now, but, you know, so I just, when people started to approach me saying, Hey, back in early 2020 when everybody started a podcast, cuz they were home board, I've said, Okay, well this is what I can do it. It was just instinctual to me to say, Yeah, I'd like to, but is this what you want? I think that's why there's such a comfy space for podcast managers as well cuz they get to kind of shape the whole exp like manage the whole experience. And that is not something I do, by the way. I don't do launches, <laugh> <laugh> for that very reason of I, I like decisive and I like people who know the pain of editing and then they go, Okay, I need help. And usually then it's, I can do the job instead of there being the, the complexity of those decisions. It's not really a comfortable space for me. Speaker 3 00:08:40 I think most people listening to this can relate to hiring somebody to build a website for them. And you might find somebody to build a website for you who's like freelancer and they have different levels of abilities than let's say a boutique agency. But then like the, the full service agency, you know, you might, you might have to come to them with a, a minimum ad spend, like, hey, we'll build the website for you, but you also have to advertise cuz you have to launch this website too. So you're naturally, you're gonna have to advertise it. And the small business person like, whoa, I just, I just wanted a website <laugh>. You know. Um, and I think that that same thing relates to a podcast where there's some folks who are like, Hey, I just want a podcast. But then there's that whole thing that happens after you hit publish marketing, promote what marketing probably should have started before, but promotion, outreach, engagement, like all of these, uh, surveying, like re bringing that data back in. Talk to me about why you don't want to touch the launch of a podcast. What, what makes you sort of clean your hands after you're done with the edit or hand it off to somebody else to launch or partner with that you don't wanna do? Speaker 1 00:09:41 It's me as a podcaster. I am the kind of podcaster that came to the medium with a fire and a message and I wanted a fire sounds so destructive, sorry. Uh, I had something I wanted to say. And for me, getting it out was more important than the super amazing audio quality, which you can clearly hear in my early <laugh> episodes was not an issue. Um, so for me, I don't, I don't relate, I don't feel like I'm empathetic and patient enough with people who want to start and then having a decision because for me, if your message not strong enough, I don't know how to help you. I can help people do things if they know, if they know what they want, they know what they want the podcast to be. Is it their new business card or are they building community or are they doing a public service? Like are what are, what are those goals? And if those goals are murky, then every single decision in the launch is going to be murky. And I'm just not that patient because for me it's, it's, it needs to be a strong podcast. Why? Yeah. So that's just a personal decision that I made early on. Speaker 3 00:10:44 Yeah. And I mean it, and it also makes sense, you know, business wise, right? You don't want to hang around doing like the marketing, the social stuff, um, because you know, it's, it's hard to find that alignment with every single customer. Does every single customer have a budget for this kind of thing? Mm-hmm. <affirmative> the wherewithal or, um, and what, what their goals are. Podcasts can launch with, Hey, we just wanna do brand awareness. Perfect. Are you ready for like three years <laugh> of investing in hitting published? Right? Like great, it's a fan. That's true, right? It's a fantastic goal. But don't, don't look at as at us as the podcast editors mm-hmm. <affirmative> maybe even the podcast managers to reach this goal of brand awareness. But we'll certainly help you just be ready for a long ride. Speaker 1 00:11:25 And that's an accident. But that's that. Thank you. Um, <laugh>, But it's funny because those conversations about like budget, like how are you going to pay for the podcast editing? Like that's not cheap. Where, where is it coming? Is it coming outta your marketing budget? Which is probably the most organic place it should be. Or like, how is this going to be funded and what are you expecting as a return on investment and what are you doing afterwards to market it so that people and market it is so the wrong term, but to make sure that it gets into the, the right ears. Like these are really important things that I never asked at the beginning cuz I didn't, for me, I was so much already on socials and doing different things in my communities to get my own podcast out that I figured if they just wanted editing, they already had those tentacles out into the world doing those things. They just wanted to add podcasting to that. And I didn't realize that a lot of, a lot of folks didn't. Speaker 3 00:12:16 Yeah. I've been cozying up to, as a lifelong sales person, I've been <laugh> I get away from saying the word sales and promotion. I'm kind of coming back to promotion and, and being more comfortable with it these days because it's, it's something that you have to do. And, and for me anyway, it covers the basis because marketing should have started, you know, if you're listening to this and you're planning your show, marketing should have started a while ago. <laugh> way Speaker 1 00:12:39 Should been before the recording. Yeah. Speaker 3 00:12:41 Way before the recording. Um, so now I, I feel a little bit more comfortable saying, hey, like, show promotion and, and it doesn't have to be like, I think maybe people think it's gonna be standing on the corner with like a QR code. Hey, that might work. But you know, there's other, there's other methods. Thinking back to your own podcast when you first started, started it to where you are today, I wanna sort of transition into growth and growing a podcast cuz that's like the next thing that's on everyone's mind. At least I hear it at Casto all the time. How do we grow our show? Uh, what we just said, It takes time for some of this stuff. Three plus years, 10 years for me, probably longer than you. When you start adding up all your stuff, What have you done effectively to grow your podcast? Or at least what advice maybe do you hand out these days? Speaker 1 00:13:24 It hinges partially on the why, right? Cause I mean, if it's meant to be a business person's new business card, then they're going to promote it in different, share it and do all those kinds of things in different spaces than an independent podcaster that has like a new audio drama and they're trying to just build the, the fan base to have that kind of reciprocal creative loop. So those are very, very different things. So trying to get into that head space first of why is it out in the world and what do you wanna do with it? And then drilling down from there. So there's, that's the thing. I feel like in podcasting, the phrase it depends is the t-shirt that everybody needs to wear <laugh>. So it's just like, there's so many, like I keep seeing these long lists of these are the things you can do to, uh, to promote your podcast and Lauren Passels like a hundred different marketing things you can do for your podcast. Speaker 1 00:14:15 Like for me right now, I'm like leading heavily into newsletters because I'm so sick of the speed of social media. I'm so sick of the algorithms changing and me not seeing the people I've hit follow on <laugh>, it's very frustrating. So I'm trying to get the people that I want in my community to follow me in a space where they can find me and where I'm being pushed to them once a week. Yeah. So I'm leaning into that. But that's not everybody's thing. A lot of people don't like to write. Yeah. So they need to find this space that works for them and lean into that, focus on that and do the time for that to work and, and talk with people, not just send information at them. Speaker 3 00:14:55 Yeah. TikTok is probably the antithesis to, uh, uh, podcast, curated podcast newsletters, Right. <laugh> because that, like that, in that experience, what you're hoping for is you're hoping for as, uh, the podcast or the creator who's like, you use Subst Stack for global podcast editors as an example. I think Lauren does as well. I think she also use the Subst stack. You're hoping that people are going to get onto this news and they're gonna, when it comes to the inbox, they want it. Like, this is something I want, I wanna sit down, wanna read it. I'm, I'm gonna start it as I do. I'm gonna start, I'm, when I get, I'm gonna, when I am ready to read this, I'm gonna read this thing, right? Cause I wanna enjoy every single line. I don't wanna just look at it during, during my Monday morning email scan. So that's what you're hoping as a creator, you're hoping people accept this stuff, really engage with it and, and love it. Versus the TikTok you're just like, man, just keep going through and hitting those. I don't even know, I've never used TikTok. Right? What do you, what do you do? Hit a star, hit a thumb. I don't know what you do. I Speaker 1 00:15:51 Don't know. I I, I did, I tried it for a week, like a year ago and I didn't like it. So I didn't, I didn't really like it. But I, I disagree with you on some level because if you have a monstrous newsletter like the, the global podcast editor's one is <laugh>, you have to lean into like titles, subtitles, those kinds of individuals to break things up. And I feel like that's, unless you're doing literally just like a short announcement, like time stance to an episode and then like one call to action, unless it's that short, you have to have those, those like breaks or notes or different sections. Cuz nobody, I, I subscribe to so many newsletters that I love and even my favorite ones, I do not read every word scanning titles like bolding, Those things matter. Yeah. We're, even though newsletters are pushed to us however often they come, we still are very impatient people I think as readers. Speaker 1 00:16:48 And I think it really, I think we really have to lean into people not reading every word. And I assume even on short emails or short newsletters issues that people will not read them. I think the one of the big differences, the mental energy to consume those two things is extremely different. I think newsletters in general are leaning more towards deeper thinky kind of like pause and let's go through this together kind of thing. Whereas TikTok is more fun and like woohoohoo like showy kind of thing. So I think they're very different. Emotional and mental investment. Speaker 3 00:17:26 Yeah. Yeah. You're waiting in the line of like the grocery store to check out and you're like zipping through TikTok and you're like, Okay, this is cool. But, but if I'm reading a newsletter, like I'm probably more apt to be at least sitting down at a desk with a cup of coffee or something like that. Yeah. Speaker 3 00:17:40 Uh, let's talk about editing, uh, the podcast. What makes a great podcast? My dirty secret, uh, is speaking of tools, going back to the, the tools thing. I like to, this is for me, I like to start with descript and take out all the stuff like all the filler words. Not just the filler words, but all of the filler content that I am. So, I don't know, I just do all the time, like I'm doing it right now. All of this would be removed right from the podcast. And that's how I, I start my podcast edit. I send it off. I happen to like hindenberg. That's what I use. Yeah, me too. And I know others, you know, use other, a bunch of other tools. But editing a podcast, so many folks just get stuck with the direct to tape. I'm gonna hit record in Zoom, Oh my god. And, and ship this 45 minutes of pure, just touch nothing audio out into the cloud. And that's how everyone gets started. Hooray everybody for getting started, number one. But number two, all of this content we just talked about it, newsletters, talks, YouTubes podcast, you gotta edit it down, make it a little bit tighter, make it a little bit better. That's my opinion. What goes into a great show for you as a podcast editor? Speaker 1 00:18:51 It's such a varied answer, but I, what the person is able to do. Cuz for me, despite the fact that I do like to clean things up in a different method that you just described, but I do obsessively try to clean things up as much as possible, both content and sound wise I do, I would prefer if somebody didn't have the time to edit that they at least got their, what they needed to say out into the world. And if they weren't particularly good at editing, at least if they tried to get some stuff and you know, and do something, then I'd prefer that to them not being, not existing in our ears. So I I, I do struggle with that one where as long as we can hear them, I want them to be producing their stuff. Now, in an ideal world, not only would the audio be, you know, polished for content and, and sound, but I really want them to have that narrative arc. Speaker 1 00:19:49 I want them to massage it in a way where they're not giving everything away in the teaser in the beginning where they're actually kind of taking us on this emotional journey through whatever they're talking about. Unless it's straightly, informational and newsworthy. Cuz that's a slightly different arc. But I want them to be more conscious on how things are happening. Even if it's in an interview, you can move stuff around and the listeners will not know. That is the advantage of audio to video. That is really hard to do in video with all the jump cut. But in audio you can change so much and people won't know You can take out stuff and they won't know. Speaker 3 00:20:27 In my early days of podcasting, and maybe you did the same, uh, and I think this is what you're, you're hinting at it at the start of an episode. It's always been like, and here's what we're gonna talk to Stephanie today. We're gonna talk about global podcast. We're gonna talk podcast editing, we're gonna talk about podcast monetization. We're gonna talk about her life as, as an expat. We're gonna just like, just list off a thousand things that we're gonna talk. And I did that, maybe not to that degree, but I did that a lot in my early days of podcasting. It was just like, instantly you have like 10, 15 seconds of somebody just going, Nope, not the episode for me. But it could have been the episode for them. Had they made it, had they made it through, had I maybe led them into a better whatever premise for the show or led them into a topic that they really, I just teased them with or they really wanted to get into. Is there anything else that you think the amateur podcaster does that's an easy fix for their show? Speaker 1 00:21:19 Yeah, as far as moving stuff around, take the last part of the interview and put it in the beginning. Cuz after people are warmed up, the really fun stuff starts coming out. Mm-hmm <affirmative>, whether it's an interview or a panel or even a solo episode, we need time to get going with our thoughts and our words. And inevitably for the vast majority of folks, the end of an episode is always better and more concise and more fun and more interesting and more everything at the end than the beginning. I'm not saying put the intro at the end <laugh>, but just, you know, that'd be some of the content at the end can really go towards the beginning and possibly even replace some of those initial questions. Cuz we tend to cover stuff more as time goes on. Do you Speaker 3 00:22:04 Think that's because there's a lack of, well, with a volume of podcasts that are being shipped with so many people jumping into the podcasting game that there's not a lot of, let's say pre-interview or planning done for every episode. Speaker 1 00:22:21 Ooh. That's a sign of not doing a lot of research. Um, and not being invested in that person being on the show. Which is kind of gross for me cuz I, I tend to like do research for people before I even invite them, but I have the luxury of time to do that. Maybe some folks don't, but, Hmm. But yeah, no, I'm gonna get judgey on that one. I think you should know your guest before you hit record. And if you don't do a pre-interview in a separate session, you should have a few minutes to warm up with them beforehand if nothing else. I mean, these are, these listeners are giving you their ears, they're giving you their time. They're, they deserve there to be some sort of genuine reason why that person is there and what your connection to them is. Speaker 3 00:23:02 Yeah. What, when you've seen your, uh, customers come to you in your podcast editing, do they ever ask you about, well you mentioned before like, hey, let's create a great sort of story arc or this narrative around every episode. Do they ever ask you, can you do that for me? <laugh> like, can you help me with that? And, and how do you solve that? Because that's why I'd always just, I just have no like, ah, man, this is tough. This is the hard part of, of podcasting. And yeah, like, and I'm just, I'll say this one last thing and then I'll give you, give you the microphone again. The ABIs recently opened up a new category, I think it's called diy. It's like the DIY podcast category, but the max budget is $3,000 per episode. What per episode <laugh>. How Speaker 1 00:23:50 Is that D Speaker 3 00:23:51 Exactly. So if you're, if you're just doing a weekly show that's like a tw that's a hundred and grand a year plus, right? That you're devoted to about like 98% of these people out here are don't even ha they're not doing that. So, so you know, it just takes a lot of work to create that story, to create that narrative. How do you help your customers? Do they ever ask you, Please God help me, How do you solve it? Speaker 1 00:24:11 <laugh>? Um, they don't, I haven't had anybody let me completely rearrange their episodes yet. Uh, it is a higher price point because of the time intensity of it and honestly the back and forth it probably needs to go on for that. Uh, also a lot of my clients are more business c and they have shorter episodes. So it, it's uh, I don't know. And if I'm completely honest with you, and I was like this when I first started my own podcast too, it feels like there's a sacredness to having an interview with someone where if you rearrange or like something they said or take out something they said that you're, that they're going to notice and that it's going to be terrible and they're going to be very angry with you and things are gonna go horribly wrong. And honestly, guests don't remember. And as long as they make them sound good, they'll be happy. So, but I think, I think there's a, with interviews, I think there's a tendency to not think of it in a creative way. And I think people are hesitant to touch it or to ask others to touch it cuz they're just like, that's how it was. That's how we have to represent it and it's not, Speaker 3 00:25:13 Yeah, I mean guests, guests are a tricky thing. Let's talk about guests for a second. Guests on a podcast and, you know, don't get worried. I I won't be watching your Twitter stream when this one goes live. But <laugh>, when, uh, what, what's your reaction to like guests sharing this time? Cause I feel like there's also, on one hand we have a ton of podcasters coming into the space. They're thinking, Hey, I'm gonna, I'm gonna grow my brand exponentially through a podcast or I'm gonna get rich podcasting. Haha. Uh, but then we also have like guests on the other side who, someone somewhere, probably a marketing person who ruins everything. Saw that you, hey, you can get your name out there if you just join some podcasts and just be a guest on podcast. We especially see this in the business space and then we just get these rash of like outbound message, Hey, just get my CEO on your podcast and da da. And then they never share it. You know, they don't even, they don't even know what they're showing up for. There's no question here. Do you have a soapbox moment about guests and guest etiquette <laugh> that one might, might have, that they should, uh, incorporate as being a guest? Speaker 1 00:26:17 I lean in a few different directions on this. I do think that the guest job is to be there and to be themselves. And I think it's the host's job to figure out literally everything else. If the guest shares it, that's awesome. But you can actually share on a guest's socials without the guest sharing it. Like you can, you can tag them, you can hashtag you can do all kinds of things that'll be on their social media that their people can see that they don't need to be a part of. But also the times that things have been shared for my own projects have been times when there has been that connection during the recording. And then when I say, Hey, it's out, here's the link if you wanna share it, they, they tends to get shared more that way. Whereas the, the ones that didn't go so well, I kind of get it cuz there wasn't really that human connection that really went off that well. Speaker 1 00:27:06 So yeah, I don't know. I I don't think it's, I don't think it's the guest responsibility, especially if you're talking about really hard to reach folks or celebrities or things like that. They're super busy. Oh, most people say that when they have a big guest on their podcast, if they get a spike, those people don't stay cuz they were there for that person and they're not necessarily there for that content. So why would they stick around for the con? So it, I don't know. I feel like we keep reaching for experts and then we don't know what to do once we get them <laugh>. Speaker 3 00:27:37 Yeah, I mean I, I see the question come across my desk a lot at Casto. So how do we get on like new and noteworthy on Apple or whatever the heck Spotify calls it, I'm not sure what they call it. Um, and now of course with YouTube coming with podcast, their podcast landing page, which is literally <laugh>, that's what I'm calling it. The YouTube landing page. Oh yeah. Podcast landing. Cuz all it is, but people ask that question, but it's like, why, like if you got on new and new and noteworthy, like you think that's going to change, change the trajectory of your podcast like overnight. I'm sure it is a nice little bump, but I don't, like I never go to that page. I don't, no. Uh, but that's just me and I don't know, like people reach for these things that aren't really that that great. Speaker 1 00:28:17 I know and when I ask, when people say, you know, I really wanna be, you know, in the Apple charts and I'm like, tell me the last time you went to an Apple chart to discover a new podcast. And they're like, What, what I, I I've never done that. And I'm like, exactly. Like, I think we just get it in our heads. Like we hear one person say, I I was on Apple charts and woo, my, my podcast took off up and now I quit my full-time job. And that one person does not represent the vast majority of what's going on. Speaker 3 00:28:43 I wanna touch on podcast monetization a little bit. Of course, podcast movement just ended. I'm forgetting the one that was just before that sounds profitable, covers a lot of this stuff in the space. Uh, Dai just the hot topic these days, dynamic ad insertion. How have you seen or have you seen, or what's your take on ads in podcasts as a podcast editor? You find your, like, do you find customers who are sending you ads? Are they telling you, Hey, at this moment I'm gonna be injecting this Dai or I give it up to the algorithms, let the algorithms figure it out. How has it changed your craft over the last couple of years? Speaker 1 00:29:17 Um, it's made it easier because now all I have to do is leave those spaces for this d ii to go in as opposed to putting them in there and changing them out every week to a different ad from a different sponsor. So, um, but that's because the, the clients I have, they have, they've gotten their own sponsors and so they're putting those in during the weeks that they've agreed on. I haven't had any clients who just kind of opened it up for anybody to sponsor on their podcast. And I'm kind of glad cuz I did that for a little while for my own podcast and I was not pleased with some of the ads that were on there, <laugh>. Um, there was a limited way to unselect the ones I didn't want and there was all kinds of fast food and things that I don't really agree with on there. And I'm like, that's okay, I don't need that money. Get, take those off. And I took it off immediately. I tend to use them more for announcements and to sell my own stuff in my own podcasts. Speaker 3 00:30:15 What's the hardest, craziest audio you ever had to edit? Did somebody leave their microphone on when they went to the bathroom? Did they leave the microphone on and their kids are screaming in the back? What's been the hardest, most difficult podcast you've had to edit if you have one? Speaker 1 00:30:30 I do, of course I do. <laugh>. I I taught in China for a few years and one of my dear friends Angela, oh gosh, she's such a wonderful person and I was so excited. We had like left China, we were in different countries. She was, I think back in Canada and I was somewhere I think in Japan or something, I don't know. But I was so excited to talk to her again that and to see her, her little boy who was like a year old. So, so when her little boy climbed up on her lap and started playing with the books behind her and doing all of these things and like ing and cooling and screaming, I was so focused on the conversation with her and how cute he was. It wasn't until I was editing later that I was like, what have I done? Speaker 3 00:31:17 Like Speaker 1 00:31:18 I can ignore him because I know how wonderful she is. And I know with conversation we were having was really great, but oh man, was it awful? <laugh> Speaker 3 00:31:28 <laugh> that was difficult. Was Hindenberg even able to able up to be up to the task? I Speaker 1 00:31:32 Wasn't even using Hindenberg yet. I was still on Audacity. Yeah. Yeah. Speaker 3 00:31:37 Challenging times. Challenging times. Stephanie, uh, thanks for hanging out with us today and doing the audience podcast with us. Uh, where do you want folks to go to say thanks? A certain website Twitter handle, it's your Speaker 1 00:31:49 Stage? Yeah, sure. Uh, steph fu.com, which I always have to spell. S t e p H F U C C I O. Speaker 3 00:31:56 Awesome stuff. Everybody else, Audience podcast, audience podcast.fm. Hey there, listener, it's Matt. Before you go, I want to offer you the Aspiring Podcaster, two special items. Number one, if you haven't started a podcast yet or you want to find a better podcast hosting company, start here at casts, use our coupon code Audience 20. That's Audience two Zero. When you sign up for a new account@casto.com, start a podcast like the one you just heard or about Gluten free muffins, whatever it is, will help you get your podcast out into the world. Number two, did you know that our academy is free enrolled today for free@academy.casts.com, get access to our courses, videos, and templates, all for free. Thanks for listening to the audience podcast today. We hope we're helping you become a better podcaster. All that's left for you to do is share this episode on social media. Buy for now.

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